The trick is add before cibuildwheel job:

- name: "VS setup env"
  uses: TheMrMilchmann/setup-msvc-dev@v3
  with:
    arch: x64

It just run vcvars64.bat and Does nothing on Linux/Mac.

For the record none of is working:

• setting CIBW_BEFORE_BUILD_WINDOWS to call C:\"Program Files"\"Microsoft Visual Studio"\2022\Enterprise\VC\Auxiliary\Build\vcvars64.bat
• setting CIBW_BEFORE_ALL_WINDOWS to call C:\"Program Files"\"Microsoft Visual Studio"\2022\Enterprise\VC\Auxiliary\Build\vcvars64.bat