I came across the same error too, here's how to actually debug the issue

• Identify the failing script phase, which in my case is the "Bundle React Native code and images."
• Expand the error log to view detailed steps. (click on hamburger menu to the right of script phase)
• Scroll down to locate the specific error message.

in my case it was this Error: Unable to resolve module ../../../../assets/icons/BullseyeIcon

Fix any missing assets or incorrect paths in your code attempt to Archive the project again Goodluck!