Question 1: Monthly Revenue Time Series for 2011 For the CEO's request to view monthly revenue data and analyze seasonal trends:

1. Visual Type: Line Chart.
2. Data Needed: Monthly revenue data for each month in 2011.
3. Analysis: This line chart would show the trend of revenue over the year, with peaks and troughs indicating possible seasonal effects or demand patterns.
4. Insights Goal: This will help the CEO understand revenue patterns and identify seasonal peaks or dips to forecast future trends. Question 2: Top 10 Revenue-Generating Countries (Excluding the UK) For the CMO’s request:
5. Visual Type: Bar Chart or Dual-Axis Bar and Line Chart.
6. Data Needed: Total revenue and quantity sold by country, excluding the United Kingdom.
7. Analysis: A bar chart showing the top 10 countries by revenue, with an additional line or secondary bar for quantities sold.
8. Insights Goal: This will give the CMO a clear view of high-revenue countries, along with the volumes sold, allowing for revenue-focused decisions while understanding quantity dynamics. Question 3: Top 10 Customers by Revenue For the CMO's need to view top customers:
9. Visual Type: Descending Bar Chart.
10. Data Needed: Revenue by customer, with the top 10 highest-revenue customers displayed in descending order.
11. Analysis: A descending bar chart, starting with the highest revenue-generating customer, helps visualize who brings in the most revenue and prioritize customer engagement efforts.
12. Insights Goal: The CMO can easily see top customers and focus on strategies to retain them. Question 4: Product Demand by Region (Excluding the UK) For the CEO’s request for a regional demand overview:
13. Visual Type: Heat Map or Choropleth Map.
14. Data Needed: Demand (quantity sold or similar metric) by country or region, excluding the United Kingdom.
15. Analysis: A heat map showing countries or regions with varying levels of demand, highlighted by color intensity.
16. Insights Goal: This single-view map allows the CEO to quickly identify high-demand regions, aiding in targeted expansion strategies.