Organic traffic refers to visitors who land on your website through unpaid search results, primarily driven by search engine optimization (SEO) efforts. This traffic is typically more sustainable over the long term and often results in higher credibility and trust from users. However, gaining organic traffic requires consistent effort, including high-quality content creation, on-page optimization, and building backlinks.

PPC, on the other hand, is a paid advertising strategy where businesses pay each time a user clicks on their ad. PPC campaigns, such as Google Ads, can deliver immediate results, providing quick visibility and traffic. While PPC can be highly targeted, it requires continuous financial investment and can become costly, especially in competitive industries.

In summary, organic traffic offers long-term benefits with lower ongoing costs but takes time to build, while PPC offers immediate results but requires ongoing investment. Both can complement each other in a comprehensive digital marketing strategy.