The practice of naming Android OS versions after desserts and sweet treats was a creative branding strategy by Google. This unique approach made the Android operating system stand out in a competitive market dominated by technical and numerical versioning schemes. The idea aimed to make Android relatable, fun, and memorable, fostering a sense of curiosity and delight among users and developers.

Desserts and sweet items are universally associated with positivity, joy, and indulgence. By aligning Android versions with these universally appealing themes, Google tapped into an emotional connection with its audience. Each name, such as Cupcake, Donut, KitKat, or Pie, sparked anticipation and excitement around new releases, making the updates more accessible and less intimidating to users unfamiliar with technical jargon.

Moreover, the alphabetical progression of dessert names provided a predictable yet engaging framework for naming conventions. Users eagerly speculated about the next version's name, creating buzz and conversation around Android even before official announcements. This naming scheme also emphasized the playful and innovative spirit of the Android brand, resonating with its open-source, community-driven philosophy.

From a marketing perspective, partnering with recognizable brands like Nestlé for KitKat showcased Android’s ability to blend technology with popular culture. This collaboration not only increased Android's visibility but also demonstrated its global reach and versatility.

Although Google transitioned to numerical versioning with Android 10 in 2019, the dessert-naming tradition remains a nostalgic part of Android's identity, remembered fondly by its community and fans worldwide.