A short look at Tabulator documentation says that likely you will need rowFormatter https://tabulator.info/docs/6.3/format#row to somehow format the row with, indeed, html and other un-vue-like methods. But... why?

There are plenty of vue-based tables specifically developed for native usage of components in a row, column or wherever you want. I like Vuetify's Data Tables https://vuetifyjs.com/en/components/data-tables/data-and-display/ , although it is by no means the only such library. I can't think of a single thing I can't do with them that Tabulator can do. I think the reason for you not finding relevant examples is because nobody tries to use Vue and Tabulator together in the recent years. It just seems not particularly compatible.