In this case you can duplicate existing build option to create a new build with the exact settings from your current one.

After that, you can start customizing each build accordingly. In the Install Parameters view you can set the package type accordingly for each build.

In the Organization view you can set different features to be added in the corresponding builds:

In the Files and Folders view you can organize your files and include them in relevant features:

I assume that files might end in the same install location. In this case, you can enable the Install folder content into the parent folder option from the folder properties:

If you have prerequisites which also needs to be configured, please check the Create Web, Offline & Enterprise MSI within the same Advanced Installer project article with related information for hints and guidance.