Digital marketing is basically promoting products, services, or brands using online platforms and tech. Instead of old-school stuff like billboards or TV ads, it’s all about reaching people where they hang out—think websites, social media, emails, or search engines like Google.

if we speak about how it works. You’ve got social media (Instagram, X, etc.), SEO (getting found on Google), paid ads (like Google Ads or Facebook Ads), email campaigns, and even content like blogs or videos. It’s about grabbing attention, building interest, and turning that into sales or loyal fans—usually tracked with data like clicks or conversions.