To create a social media strategy that works, start by setting clear, measurable goals aligned with your business objectives. Know your target audience—understand their demographics, interests, and preferred platforms. Choose the right social media channels based on where your audience is most active. Develop a content plan with a mix of engaging, valuable, and brand-aligned posts. Schedule content consistently using a content calendar. Monitor performance with analytics tools to track engagement, reach, and conversions. Adjust your strategy based on data insights and feedback. Engage with your audience regularly to build relationships and trust. Stay updated on trends to remain relevant.