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Google Analytics is not working as it used before, numbers went more than half down suddenly while I am pretty sure that I have more visitors than the
It's definitely frustrating when your Google Analytics data doesn't reflect your actual visitor numbers. This is a common issue and can stem from various causes. Since you've already tried changing the code and testing, let's go through a systematic approach to track down the problem:
1. Verify Your Google Analytics Setup (Most Common Issues)
Real-time Reports: The absolute first step is to check your Google Analytics Real-time report. Open your website in an incognito/private browser window (to avoid any cached data or extensions) and navigate a few pages. Then, go to your GA4 Real-time report (Reports > Realtime). Do you see your own activity reflected there immediately?
If you don't see your activity: This is a strong indicator that your GA4 tracking code is either not installed correctly, has errors, or is being blocked.
If you do see your activity (but numbers are still low in standard reports): This suggests data processing issues, filters, or other configuration problems.
Tracking Code Implementation:
Is it on every page? Ensure the GA4 tracking code (the G-XXXXXXXXXX ID) is correctly implemented on every page of your website.
Placement: The code should generally be placed in the <head> section of your website's HTML, just before the closing </head> tag.
Duplicate Codes: Check for any duplicate GA tracking codes. Having more than one can lead to skewed data.
Google Tag Assistant: Use the Google Tag Assistant Chrome extension to verify if your GA4 tags are firing correctly on each page of your website. It will highlight any errors or warnings.