Alright, here’s the deal with MailPoet and getting your emails actually seen (because, let's be real, who wants to land in the spam folder? Absolutely no one).

First thing—don’t even bother messing around with your web host’s email server. Just use MailPoet’s own Sending Service. Seriously, it’s built for this stuff, and you don’t want your emails getting lost in the void because your host can’t keep up.

Now, about those weird acronyms: SPF, DKIM, and DMARC. Yeah, they sound like a bad Scrabble hand, but you gotta set those up in your DNS. It’s basically like telling Gmail and friends, “Hey, this email is legit, promise!” No authentication = straight to spam-town.

And please, for your own sanity, use double opt-in for signups. Nobody needs a list full of bots and fake accounts—it’s a waste of time and, honestly, makes you look desperate.

Every so often, sweep through your list and kick out the dead weight—bounces, folks who never open anything, the works. Trust me, quality over quantity here.

Keep tabs on your stats, too. If you spot a dip, don’t just shrug and move on. Figure out what’s up. And for the love of all things inbox, skip the spammy words in your subject lines. If it sounds like a scam, it’s going straight to spam.

Boom, there you go. Not rocket science, just a bit of digital housecleaning.