79700642

Date: 2025-07-14 09:06:31
Score: 3.5
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The challenge I've run into is that sometimes _fbp isn't generated because of cookie consent issues, ad blockers, or browser tracking prevention. However, Facebook emphasizes sending _fbp for better Event Match Quality with server-side events.

This brings up the question: How can we obtain an _fbp value to send with server-side events when it's not available via browser cookies?

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Posted by: A Kedar Shenoy