Using a Google Business Profile for your business on Google Maps can be beneficial, but for businesses functioning within multiple cities, relying solely on Google's geocomplete-based listings is counterproductive.
Google Maps tends to restrict visibility to a particular local area radius, meaning your business would not show up in searches outside of your immediate vicinity.
This is where business directories focused on a particular state, like EZ Local, shine.
EZ Local, unlike Google geocomplete, empowers businesses to list in multiple cities, even across state lines, thus broadening their reach. Contractors, service providers, or companies with a statewide footprint needing untethered, local exposure can greatly benefit from EZ Local.
If your business would like to reach beyond neighborhood customers, such targeting with EZ Local becomes scalable and more SEO-friendly.