Try to wrap it in CDATA construct.
An example present in the below link shows the case:

<![CDATA[
Within this Character Data block I can
use double dashes as much as I want (along with <, &, ', and ")
*and* %MyParamEntity; will be expanded to the text
"Has been expanded" ... however, I can't use
the CEND sequence. If I need to use CEND I must escape one of the
brackets or the greater-than sign using concatenated CDATA sections.
]]>

More to read:
What does <![CDATA[]]> in XML mean?